The Labels We Live By

Distinct voices.
One rhythm.

Four labels, four moods, one workshop in Madras. Scroll into the world of each.

Label 01 ✦ Techwear

Aakasa

01

(Ah-KAA-sah)

Made to last, durable techwear designed for all terrains, to explore and implore with style and functionality.

TechwearAll-TerrainDurable
01/04 ✦ THE LOOK
Terrain ✦ 02
03
04
05

The Range

7 pieces →
Gaya Noir Pant
Gaya Noir Pant
Rs. 2,999.00
Gaya Noir Shirt
Gaya Noir Shirt
Rs. 2,499.00
Jodhpur Jeans
-20%
Jodhpur Jeans
Rs. 3,999.00 Rs. 4,999.00
Gaya Olive Green Shirt
Gaya Olive Green Shirt
Rs. 2,499.00
Gaya Olive Pant
Gaya Olive Pant
Rs. 2,999.00
Nehru Shacket Noir
Nehru Shacket Noir
Rs. 3,499.00
Nehru Shacket Grey
Nehru Shacket Grey
Rs. 3,499.00
See all 7 pieces →

In Motion

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Label 02 ✦ Essentials

Elemental

02

(El-uh-MEN-tuhl)

Simplicity and timelessly in style with B2B (Back to Basic theme). Redefines everyday comfort while staying effortlessly in Style.

EssentialsEverydayComfort
02/04 ✦ THE LOOK
Basics ✦ 02
03
04
05

The Range

5 pieces →
Greens Shorts
-73%
Greens Shorts
Rs. 499.00 Rs. 1,899.00
Lava Shorts
-63%
Lava Shorts
Rs. 499.00 Rs. 1,349.00
Nebula Shorts
-63%
Nebula Shorts
Rs. 499.00 Rs. 1,349.00
Tapakiri
-15%
Tapakiri
Rs. 2,699.00 Rs. 3,199.00
Saambal
-14%
Saambal
Rs. 2,999.00 Rs. 3,499.00
See all 5 pieces →

In Motion

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Label 03 ✦ Workwear

Karagha

03

(Kuh-RAH-guh)

Redefining workwear with effortless sophistication, that seamlessly transition from work to leisure.

WorkwearSophisticationVersatile
03/04 ✦ THE LOOK
Workwear ✦ 02
03
04
05

The Range

13 pieces →
Zen Shirt Forest Green
Zen Shirt Forest Green
Rs. 3,199.00
Gangster Pants Noir
-14%
Gangster Pants Noir
Rs. 2,999.00 Rs. 3,499.00
Zen Shirt Noir
Zen Shirt Noir
Rs. 3,199.00
Kimono Noir
Kimono Noir
Rs. 4,199.00
Monk Pants Forest
Monk Pants Forest
Rs. 3,799.00
Gangster Pants Mocha
Gangster Pants Mocha
Rs. 2,999.00
Mudhra Noir Co-Ord
-6%
Mudhra Noir Co-Ord
Rs. 7,199.00 Rs. 7,699.00
Zen Shirt Mocha
Zen Shirt Mocha
Rs. 3,199.00
See all 13 pieces →

In Motion

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Label 04 ✦ Streetwear

Nue Beat

04

(New Beat)

Collaboration and exploration with artist to bring out unique printed designs within distinctive Indian culture.

Artist CollabsPrintCulture
04/04 ✦ THE LOOK
Puff Ink ✦ 02
03
04
05

The Range

16 pieces →
Revolt
Revolt
Rs. 999.00
Holy Love
Holy Love
Rs. 999.00
Vera Level
Vera Level
Rs. 999.00
Reason To Live
Reason To Live
Rs. 999.00
No Past No Future
No Past No Future
Rs. 999.00
Deviant Corps
-54%
Deviant Corps
Rs. 999.00 Rs. 2,199.00
Broken Revelations
Broken Revelations
Rs. 999.00
Star Hunter
Star Hunter
Rs. 999.00
See all 16 pieces →

In Motion

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✦ Made In Madras ✦

By real artists,
for real people.

Every drop moves to a rhythm. Every label carries a story.

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